In 2009, attacks from Asia increase especially against big american companies. VeriSign, bought by Symantec, think then about a way to protect companies and webusers from malwares and announce the lauch of a new product.
The target: Let professionnals keep or regain their clients trust.
The SYMANTEC SAFE SITE is the guarantee of an optimal level of security (daily scan allows malware detection in the code source of the web site). It reassures webusers and makes easier traffic towards Internet sites.
Webusers using Symantec security software (such as Norton Internet Security and Norton 360) or AVG (with almost 110 millions of users) see browers results a bit differentlty (see here under).
Seal-in-Search - The Symantec Safe Site appears in the search results, it creates a strong visual impact
HeatMap Google - here is the general behavior of webusers. They tend to click the first results.
With a Symantec Safe Site that behavior changes. They are attracted by the websites owning a Seal, even the ones that are below in th page.
Symantec Safe Site:
You can choose among several seals:
The Symantec Safe Site, clickable, shows different information concerning the site:
|Symantec Safe Site with SSL certificate|
|Technical features||Secured transactions and identified owner|
|For which sites ?||Sites that collect sensitive data|
|Safety lock display||yes|
|Website malware scan||yes|